Rule 712.14 · Double-Faced Cards
A double-faced card put onto the battlefield from a zone other than the stack enters the battlefield with its front face up by default.
Subrules
If a spell or ability puts a double-faced card onto the battlefield “transformed” or “converted,” it enters the battlefield with its back face up. If a player is instructed to put a card that isn’t a double-faced card onto the battlefield transformed or converted, that card stays in its current zone.
If a player is instructed to put a modal double-faced card onto the battlefield and its front face isn’t a permanent card, the card stays in its current zone.
If a meld card is being melded with its counterpart, those cards enter the battlefield as a single permanent with their back faces up.